01 / The challenge
A website that could evolve with the brand.
The previous WordPress implementation had security issues and limitations on content updates and design changes. The client needed a new technical foundation that addressed the group’s internal policies and supported a tailored digital presence.
- Starting point
- WordPress
- Delivered solution
- Custom-built website
The project objective
Renew Fleischmann’s digital experience with custom design and security as a development requirement.
02 / The development
Design and development, from start to finish.
Deskrive handled the entire project. We built the new website with custom code, a design tailored to the brand and web security measures. The solution moved beyond the limitations of the previous implementation and made room for new campaigns and content.
- 01
Complete development
A new custom website, with all development handled by Deskrive.
- 02
Tailored design
A visual experience adapted to Fleischmann’s identity and communication needs.
- 03
Web security
Implementation of web security measures and standards addressing the group’s requirements.
03 / Security
Security as part of the project from the outset.
The main challenge was addressing the group’s internal rules for technology and web projects. These requirements shaped development alongside the need to renew the site’s visual identity and support content updates.
The technical challenge
Address the group’s requirements while preserving the brand’s identity.
- Internal requirements
- The group’s policies established security needs for the new website.
- Web implementation
- We incorporated web security measures and standards into the custom development.
- Website evolution
- The result combines a custom-built foundation with the ability to refresh campaigns, images and content.
04 / The experience
A digital presence worthy of Fleischmann.
The website presents products, solutions and baking inspiration. The brand’s visual identity supports navigation and puts its ingredients and applications in focus.
05 / The outcome
A new foundation for communication and evolution.
Fleischmann now has a functional, customized website with security measures in place. The team can introduce new campaigns, change images and adapt communication to its marketing strategies.
Distinct identity
A tailored design representing the brand and its baking ingredients offering.
Security included
Web security measures incorporated into development with internal requirements in mind.
Current campaigns
The ability to update images and content to support new marketing strategies.
Deskrive handled the complete project: tailored design, custom code development and web security implementation.