01 / The challenge
Turning product exploration into a useful request for sales.
The project began with the need for a dedicated catalog and quotation portal. It had to present product variations, let visitors assemble their selection and pass requests to the sales team. The business also needed to manage products, customers, quotes and promotions within the same application.
- The need
- A dedicated catalog and quotation portal
- The solution
- A B2B platform integrated with Pipedrive
The objective
Connect product interest with a structured request that the sales team can handle and follow up on.
02 / Development
A custom application for B2B operations.
Deskrive handled UI/UX design, frontend and backend development, the database, testing and installation. The scope included a bilingual portal, administration tools, a promotions module, Pipedrive integration, a WordPress blog and a loyalty program landing page.
- 01
Catalog and variations
Categories, search, filters and product pages to explore and configure furniture selections.
- 02
Cart and quote requests
A product selection that becomes a request, with history available in the customer profile and administration interface.
- 03
Business administration
Management of products, customers, contacts, addresses, quotes and promotions to support sales operations.
03 / Connecting to sales
A journey that continues in Pipedrive.
The integration connects website requests with the CRM so the sales team can follow up. The flow was designed around B2B quotation and subsequent assistance from sales.
From interest to follow-up
Catalog → Quote request → Pipedrive
- 01
Explore and select
Visitors discover products and variations, then assemble their selection in the cart.
- 02
Request a quote
The application records the request and links it to the customer’s information.
- 03
Follow up
Leads and quote requests reach Pipedrive for continued sales assistance.
The developed flow ends with a quote request; the application does not process online payments.
- Operations and communication
- Administration tools for the catalog and requests, accompanied by email notifications through Sendinblue/Brevo.
- Content and measurement
- A WordPress blog, loyalty landing page and integrations with Google Tag Manager, Analytics, Search Console and Meta measurement tools.
04 / The interface
One platform, several ways to explore it.
Explore the homepage, catalog entry, loyalty landing page and blog. Each screen shows a part of the digital channel connecting products, content and customer relationships.
01 / 04
Introducing Seat Co.
Brand identity, the commercial offer and main entry points for exploring the range.
Views of the current public website. Content and campaigns may change after development.
05 / The outcome
A dedicated channel to discover, request quotes and follow up.
Seat Co. has a live platform to present and manage its catalog, receive structured requests and connect them with Pipedrive. The blog and measurement tools complement this channel with content and visibility into digital activity.
Manageable catalog
Products, variations and promotions organized within a dedicated application.
Connected requests
Quotes and leads integrated with the CRM for sales follow-up.
Content and measurement
An active blog and tools to observe traffic and conversions across the digital channel.
Scope: full development of the catalog and quotation platform, administration interface, integrations, blog and loyalty landing page.