Connect with exploration intent
Your brand can appear when people research, compare and consider options. It is an opportunity to communicate value before the decision is made.
Deskrive Growth
Advertising on ChatGPT
Connect with customers while they explore and decide in ChatGPT
Help your brand show up when people research options, compare alternatives and evaluate what to do next. At Deskrive Growth we design and manage ChatGPT Ads campaigns to connect relevant offers with real decision moments.
- Contextual strategy
- Relevant messaging
- Results measurement
Campaign availability depends on each advertiser's eligibility, country and OpenAI's current policies.
Be present when your customers evaluate options
Many purchase decisions start with a conversation: someone researches a need, compares solutions, evaluates benefits and looks for a suitable option.
ChatGPT Ads offers a new way to connect with people during those moments of exploration and decision. Our job is to translate your offer into clear, useful and relevant messages for each campaign context.
Communicate value with clarity
We develop messages focused on the benefit, use case and real utility of your offer. Relevance starts with a clear and honest proposition.
Test an emerging channel with strategy
We design a gradual, measurable implementation aligned with your goals so you can learn quickly and make informed decisions as the platform evolves.
A complete strategy, not just ads
Opportunity and eligibility diagnosis
We analyze your offer, commercial goals, audience, category, landing pages and available assets. We also validate whether the business type and market fit the current availability of ChatGPT Ads.
Campaign and context strategy
We define the goal, budget, campaign structure and the contexts where your offer can be relevant. We prioritize commercial clarity and usefulness for the person who is exploring.
Messaging and ad assets
We create ad proposals with clear benefits, differentiated messages and assets aligned with your offer and landing page. Everything is developed according to the platform's current policies.
Setup and measurement
We configure campaigns, tracking parameters and available conversions to understand what happens after an impression or click: visits, sign-ups, leads, purchases or other valuable actions.
Launch and continuous learning
We monitor delivery, response and result quality. As an evolving platform, campaigns are managed with a mindset of testing, learning and responsible optimization.
Clear, actionable reports
We present results, learnings and recommendations according to the available data and the commercial goal defined for the campaign.
How we run your ChatGPT Ads strategy
1. Discovery and eligibility
Discovery and eligibility
We learn your business, offer, ideal audience, goals and current assets. We evaluate the channel's potential and the conditions needed to activate it.
ChatGPT Ads campaigns for your goal
Available setup may vary as the platform evolves and according to each account's eligibility.
Reach and awareness
We design campaigns to introduce an offer or strengthen its presence during exploration moments relevant to the brand.
Traffic and consideration
We create campaigns to take interested people to a landing page, website, catalog or resource where they can better understand your proposition.
Leads and conversions
We configure campaigns focused on valuable actions such as sign-ups, requests, purchases or contacts, when the account and available measurement tools allow it.
Products and catalogs
For eCommerce businesses, we evaluate opportunities to connect product information with campaigns and shopping experiences, when this capability is available and suitable for the strategy.
Message and offer tests
We develop message and value-proposition variations to identify which approach is most useful, clear and effective for each goal.
We measure what actually matters
We do not evaluate the channel just because it is new. We define from the start what result it should generate and which signals will inform investment decisions.
Depending on the available setup and your strategy, we track:
- Impressions and reach.
- Clicks and click-through rate.
- Cost per click and cost per thousand impressions.
- Quality visits to the landing page.
- Leads, sign-ups, purchases or other available conversions.
- Cost per acquisition and return on investment, when measurement allows it.
- Lead quality and progress toward a sale.
Ideal for companies that…
Want to explore a new way to connect with people at moments of research and decision.
Have a clear offer, a solid landing page and a process to handle or convert opportunities.
Want to complement Google Ads, Meta Ads or other channels with a measurable experimentation strategy.
Are willing to learn and adjust as the platform evolves.
Can meet the channel's eligibility, policy and availability requirements.
Want to connect advertising, technology and the sales process in a single strategy.
What we need to get started
To evaluate and prepare a strategy, we need to understand your offer, commercial goal, audience, category, country or market, estimated budget and sales or service process.
What we need to understand
- Offer
- Commercial goal
- Audience
- Category
- Country or market
- Estimated budget
- Sales or service process
If any of these elements do not exist yet, Deskrive can help you build or optimize them.
Access and coordination
- A ChatGPT Ads account or registration process, if availability allows it.
- Website, landing page, eCommerce or destination resource.
- Analytics tools, tracking parameters and conversion measurement.
- A product catalog, when applicable.
- CRM, forms or commercial follow-up process.
- Visual assets, messaging and brand guidelines.
More than media: a new growth layer
Deskrive Growth combines advertising strategy with Deskrive's technology capability. In addition to managing ChatGPT Ads, we can build landing pages, optimize eCommerce, integrate forms with CRM, set up analytics and improve the journey that turns interest into business results.
Advertising innovation works best when it connects to a digital experience that is clear, fast and ready to convert.
Frequently asked questions
Is ChatGPT Ads available for every company?
Not necessarily. The platform is in an expansion stage and availability may depend on the country, business category, account eligibility and current policies. We evaluate these conditions during the initial diagnosis.
Is ad spend included in the service?
No. Deskrive Growth fees cover strategy, implementation, management, optimization and reporting. Ad spend is paid directly to the platform from the client's account, when the account is eligible.
Will the ads account belong to my company?
Yes. The account, its assets and the available campaign data belong to your company. Deskrive Growth requests the access needed to operate and optimize the campaigns.
How do ads appear in ChatGPT?
Ads are shown in a clearly identified way, separate from ChatGPT responses. The campaign must comply with the platform's current policies and formats.
How soon will we see results?
Campaigns start generating information from launch. As an emerging channel, the time to identify patterns and optimize results depends on availability, budget, offer, category and data volume of each campaign.
Does it include landing page development or site improvements?
The strategy identifies the improvements needed to convert better. Landing page development, site adjustments, eCommerce or integrations can be included as additional scope with the Deskrive team.
How will I know what results the campaign is generating?
You will receive periodic reports with the available metrics, results, learnings and recommendations. Measurement focuses on valuable actions for your business, not only impressions or clicks.
Let's take your offer into new decision conversations
Tell us what you want to achieve: more awareness, visits, leads, sales or learning about a new audience. We will review your case and evaluate whether ChatGPT Ads can become part of a growth strategy that fits your business.
