Capture active demand
Show up in searches relevant to your products, services and solutions. We attract users with a real need, not just visits without intent.
Deskrive Growth
Google Ads
Turn searches into sales opportunities with Google Ads
Show up in front of people who are already looking for what you offer. At Deskrive Growth we design, implement and optimize Google Ads campaigns to generate measurable leads, sales and business opportunities.
- Performance strategy
- Conversion measurement
- Continuous optimization
When someone searches, your company should be there
Google searches reveal intent. Someone looking for a product, comparing providers or requesting a quote is already closer to a decision.
Google Ads lets you connect your company with that demand at the right moment. Our job is to turn that intent into quality visits, business opportunities and sales.
Invest with purpose
We define priorities, budget and campaign structure according to your company's goals. Spend is directed to the opportunities with the highest business potential.
Turn traffic into results
We review the full path: ad, search, landing page, form, call or purchase. That is how we identify what must improve so more visits become customers.
A complete strategy, not just campaigns
Diagnosis and initial strategy
We analyze your offer, commercial goals, market, competition, audiences, campaign history and digital assets. With that information we define which opportunities to prioritize and how to measure success.
Campaign setup and structure
We create or restructure the campaigns, ad groups, keywords, targeting, ads and extensions needed to reach potential customers.
Conversion measurement
We set up measurement for the actions that create value for your company: form submissions, calls, purchases, quote requests, messages or sign-ups. We also implement tracking parameters to understand the origin of each opportunity.
Continuous optimization
We review campaign performance regularly and adjust budget, bids, search terms, ads and targeting to improve results.
Clear, actionable reports
We present performance based on the metrics that matter to your business. Beyond numbers, we share learnings, opportunities and the next recommended actions.
How we run your Google Ads strategy
1. Discovery
Discovery
We learn your goals, ideal customers, offer, sales process and conversion point. We define what result the advertising investment should generate.
Google Ads campaigns for your goal
Search campaigns
Show up when people are actively searching for your products, services or solutions. Ideal for generating leads, quotes, calls and sales with purchase intent.
Performance Max
We build campaigns focused on finding new conversion opportunities across the Google ecosystem, with a clear measurement strategy and defined goals.
Google Shopping
We show your products with image, price and relevant information to send users directly to your online store. Ideal for eCommerce businesses.
Remarketing
We reconnect with people who visited your site, viewed a product or started an action without finishing it. Keep your brand present during their decision process.
Local campaigns
We drive visits, calls and contact requests for businesses with geographic coverage, branches or service in specific areas.
We measure what actually matters
We do not run campaigns just to generate clicks. We define measurement based on your company's commercial goal.
Depending on your strategy, we track:
- Leads and cost per lead.
- Calls, forms and quote requests.
- Attributed sales and revenue.
- Return on ad spend (ROAS).
- Cost per acquisition.
- Conversion rate.
- Lead quality and progress toward a sale.
Ideal for companies that…
Want more leads, requests, calls or sales from Google.
Offer products or services people already search for actively.
Have a website, landing page or eCommerce ready to receive traffic.
Need to know which part of their ad spend generates real opportunities.
Want to improve existing campaigns that have not delivered the expected performance.
Want to connect advertising, technology and the sales process in a single strategy.
What we need to get started
To build a solid strategy, we need to understand your offer, commercial goal, coverage area, ideal audience and estimated budget.
What we need to understand
- Offer
- Commercial goal
- Coverage area
- Ideal audience
- Estimated budget
If any of these elements do not exist yet, Deskrive can help you build or optimize them.
Access and coordination
- A Google Ads account, if one already exists.
- Website, landing page or eCommerce.
- Google Analytics, Tag Manager and measurement tools, when applicable.
- CRM, forms or commercial follow-up process.
- Visual assets and brand messaging.
More than media: a system for growth
Deskrive Growth combines advertising strategy with Deskrive's technology capability. We do not just attract traffic: we can improve destination pages, build landing pages, optimize eCommerce, integrate forms with CRM and set up the analytics that enable better decisions.
Your Google Ads investment should connect to a digital experience that can convert.
Frequently asked questions
Is ad spend included in the service?
No. Deskrive Growth fees cover strategy, implementation, management, optimization and reporting. Ad spend is paid directly to Google from the client's account.
Will the Google Ads account belong to my company?
Yes. The account, data and advertising assets belong to your company. Deskrive Growth requests the access needed to operate and optimize the campaigns.
How soon will we see results?
Campaigns start generating information from launch. The time to identify learnings and optimize results depends on the market, budget, competition, offer and sales cycle of each business.
Does Google Ads work for any company?
It can be effective when there is active demand, a clear offer and a digital destination that can convert. During the diagnosis we evaluate whether Google Ads is right for your goals.
Does it include landing page development or site improvements?
The strategy identifies the improvements needed to convert better. Landing page development, site adjustments, eCommerce or integrations can be included as additional scope with the Deskrive team.
How will I know what results the campaign is generating?
You will receive periodic reports with the agreed metrics, results, learnings and recommendations. Measurement focuses on valuable actions for your business, not only impressions or clicks.
Let's turn searches into opportunities for your company
Tell us what you want to achieve: more quote requests, online sales, calls, store visits or new customers. We will review your case and design a Google Ads strategy aligned with your goals.
