Generate new demand
We put your offer in front of people with profiles, interests or behaviors relevant to your business. Your brand reaches potential customers even before they start searching.
Deskrive Growth
Meta Ads
Reach new customers and accelerate sales with Meta Ads
Connect your brand with the right people on Facebook and Instagram. At Deskrive Growth we create and optimize Meta Ads campaigns to generate demand, capture leads, drive sales and keep your company present during the decision process.
- Strategic audiences
- Conversion-focused creatives
- Continuous optimization
Help the right people discover your brand
Purchase decisions do not always start with a search. They often begin when someone discovers an offer, recognizes a need or finds a brand again at the right moment.
Meta Ads lets you create demand and keep conversations going with relevant audiences on Facebook and Instagram. Our job is to design campaigns, messages and journeys that turn that attention into opportunities for your business.
Connect with relevant audiences
We build an audience strategy aligned with your ideal customers, first-party data and growth goals. We prioritize opportunity quality, not just reach.
Keep your brand present
We reconnect with people who visited your site, interacted with your content, viewed products or started an action without completing it.
A complete strategy, not just ads
Diagnosis and initial strategy
We analyze your offer, commercial goals, ideal audience, market, creative assets, campaign history and conversion path. With that information we define where investment should focus.
Audiences and campaign structure
We create or restructure campaigns, ad sets, targeting, custom audiences, lookalikes and objectives according to the result you want.
Creatives and messaging
We define the messages, creative angles, formats and calls to action that help your audience understand the value of your offer and move toward conversion.
Conversion measurement
We configure events, pixels, tracking parameters and, when relevant, connections with CRM, eCommerce or forms to measure the actions that create value.
Continuous optimization
We review the performance of audiences, creatives, placements, budget and campaigns to identify improvement opportunities and allocate spend more effectively.
Clear, actionable reports
We present results, learnings and next actions based on the agreed commercial goal: leads, sales, messages, sign-ups or requests.
How we run your Meta Ads strategy
1. Discovery
Discovery
We learn your offer, audience, goals, sales process and current assets. We define what action the campaign should generate and how it will be measured.
Meta Ads campaigns for your goal
Prospecting and discovery
We take your offer to new audiences with potential to become customers. Ideal for expanding relevant reach, launching new products or generating demand.
Lead generation
We design campaigns to capture prospect data through forms, landing pages or flows connected to your CRM and sales team.
eCommerce sales
We drive visits, product views, carts and purchases through campaigns connected to your catalog and online store. Ideal for brands looking to scale digital sales.
Remarketing
We reconnect with visitors, previous buyers and relevant interactions to guide them to the next action: request information, complete a purchase or return to your site.
Messages and WhatsApp
We create campaigns designed to start conversations with interested people, making it easier to contact your sales team through the right channel.
We measure what actually matters
We do not run campaigns to inflate surface metrics. We define measurement based on your company's commercial goal.
Depending on your strategy, we track:
- Leads and cost per lead.
- Attributed sales and revenue.
- Return on ad spend (ROAS).
- Cost per acquisition.
- Messages, requests and appointments generated.
- Conversion rate.
- Lead quality and progress toward a sale.
Ideal for companies that…
Want to reach new audiences and generate demand for their offer.
Need more leads, online sales, messages or contact requests.
Need to reconnect with visitors and potential customers.
Have a clear offer, visual assets and a website, eCommerce or contact channel ready to convert.
Want to know which campaigns, messages and audiences generate real opportunities.
Want to connect advertising, technology and the sales process in a single strategy.
What we need to get started
To build a solid strategy, we need to understand your offer, commercial goal, ideal audience, coverage areas, estimated budget and sales or service process.
What we need to understand
- Offer
- Commercial goal
- Ideal audience
- Coverage areas
- Estimated budget
- Sales or service process
If any of these elements do not exist yet, Deskrive can help you build or optimize them.
Access and coordination
- A Meta Ads account and Business Manager, if they already exist.
- A Facebook Page and Instagram account, when applicable.
- Website, landing page or eCommerce.
- Pixel, events and measurement tools, when applicable.
- A product catalog for eCommerce campaigns, when applicable.
- CRM, forms, WhatsApp or commercial follow-up process.
- Visual assets, messaging and brand guidelines.
More than media: a system for growth
Deskrive Growth combines media strategy, creativity and technology capability. In addition to managing Meta Ads, we can build landing pages, optimize your eCommerce, integrate forms and WhatsApp with CRM, improve analytics and create the digital assets that turn attention into business results.
Your Meta Ads investment should connect to a digital experience that can respond, measure and convert.
Frequently asked questions
Is ad spend included in the service?
No. Deskrive Growth fees cover strategy, implementation, management, optimization and reporting. Ad spend is paid directly to Meta from the client's account.
Will the ads account belong to my company?
Yes. The account, data, audiences and advertising assets belong to your company. Deskrive Growth requests the access needed to operate and optimize the campaigns.
Does it include ad creatives?
We define the messages, angles and creative formats needed for the campaigns. Production of static assets, video, photography or animation is defined according to the agreed scope and the assets available from your brand.
How soon will we see results?
Campaigns start generating information from launch. The time to identify learnings and optimize results depends on the market, budget, offer, creative quality and sales cycle of each business.
Does Meta Ads work for any company?
It can be effective when there is a clear offer, an identifiable audience and an experience ready to convert. During the diagnosis we evaluate whether Meta Ads is right for your goals.
Does it include landing page development or site improvements?
The strategy identifies the improvements needed to convert better. Landing page development, site adjustments, eCommerce or integrations can be included as additional scope with the Deskrive team.
How will I know what results the campaign is generating?
You will receive periodic reports with the agreed metrics, results, learnings and recommendations. Measurement focuses on valuable actions for your business, not only reach, impressions or interactions.
Let's turn attention into opportunities for your company
Tell us what you want to achieve: more leads, online sales, conversations, quote requests or awareness for a new offer. We will review your case and design a Meta Ads strategy aligned with your goals.
